Audience mobility

• A mention of bicycle stands, for example on tickets, makes it easier for visitors to opt for an environmentally friendly journey.

• Communicating the best cycle routes makes travelling by bike safer and more convenient.

• Directions and information on long-distance transport connections help visitors plan their journey. This makes travelling to the event environmentally friendly and stress-free.

• Encouraging climate-friendly options increases the likelihood that visitors will use sustainable modes of transport. It can be easily included in event advertising.

• Asking visitors which mode of transport they are using raises their awareness of sustainable mobility.

• Incentives such as reduced entry fees or drinks vouchers as a “reward” for travelling by public transport make climate-friendly travel more attractive.

• Event tickets may also be used as public transport tickets in cooperation with transport service providers.

• Ideally, the venue or festival will support visitors in organising carpools or a shared journey. Carpooling reduces CO₂ emissions, as well as promoting interaction between visitors.

• A limited number of parking spaces makes the use of sustainable transport more attractive.

• Visitors can be informed via the apps of the local transport associations so that they can conveniently plan their journey by public transport.

• Offering shuttle services and carpooling makes it easier to opt for a more sustainable and flexible journey.

• Adapting event times to the timetables of local transport networks is particularly worthwhile in rural regions as it makes it easier for visitors to get to and from the event by public transport.