Knowledge transfer

• Workshops and seminars are valuable for team members, allowing them to deepen their knowledge and get motivated to produce more sustainably. It is helpful if the whole team takes part and the training courses take place on a regular basis.

• Sharing knowledge within the team promotes joint learning. This ultimately makes implementing sustainability measures easier.

• Communicating sustainability goals and measures to the public, sponsors and cooperation partners helps make the commitment visible. The venue thus creates awareness of sustainability issues and serves as a role model.

• Dealing with sustainability issues in artistic work brings fresh insights and can stimulate social discourse.

• Discussion events, lectures or information formats raise the public’s awareness of sustainability and encourage reflection.

• Information on climate-friendly travel options, for example on tickets or flyers, as well as a “green travel plan” support audiences and artists in choosing sustainable transport options.

• Less merchandise, no (promotional) gifts: this way, fewer resources are consumed. Some event organisers want to do merchandising and improve their environmental balance sheet. It is helpful for them to pay attention to sustainability standards. These include fair production, recycled materials, durability and environmentally friendly packaging.

Communication guidelines

• A team needs a common mission statement in order to produce more sustainably. The mission statement promotes a uniform understanding of sustainability and ensures alignment on sustainable working methods. It also makes sustainable principles visible to the public and the organisation itself.

• A contact person or working group on the topic of “sustainable production” ensures clarity on responsibilities. It also enables the continuous enhancement of sustainability measures.

• It is beneficial for the implementation of sustainability measures if responsibility is distributed within the team. Transparency ensures binding decisions for all internal and external stakeholders.

• Sustainability officers can obtain feedback, review measures and develop approaches at jour fixes on sustainability.

• Integrating sustainability into company outings or summer socials raises awareness of the topic within the team. It shows that sustainability plays a role in how we work together.

• An environmentally friendly system combining digital tickets, public transport options, and travel information can encourage attendees to make climate-friendly choices.

• Discussions on sustainability standards between the team and guest artists are conducive to raising awareness. The results of the discussions can be embedded in contracts by the sustainability officers of a venue or festival, creating lasting commitments.

• By means of dialogue and peer-to-peer advice at events, knowledge can be passed on to various audiences in an uncomplicated and practical manner.